Keeps official WhatsApp
brisk4 is an Official Meta BSP. You stay on the WhatsApp Business API with a verified number and approved templates, without giving up your primary channel.
Channels · Per-message cost
Alternatives to WhatsApp.
Since July 1, 2025, Meta charges the WhatsApp Business Platform per message, not per conversation window. Every marketing and authentication message is billed. brisk4 keeps your official WhatsApp and opens three channels with no per-message cost — Telegram, website chat and an AI that resolves queries before a paid template is needed.
The bill
What changed in billing.
WhatsApp billing has changed. Since July 1, 2025, Meta charges the WhatsApp Business Platform per message sent, not per conversation window. Since July 1, 2026, billing is also available in Brazilian reais (BRL). The higher your marketing and authentication volume, the larger the invoice.
- Marketing
- Always billed, per message sent.
- Authentication
- Always billed, per message sent.
- Utility
- Free when sent within the 24-hour service window.
- Service
- Free within the 24-hour service window.
- BRL billing
- Available in Brazilian reais since July 1, 2026.
- Practical impact
- Cost grows with marketing and authentication volume, not with the number of conversations.
Channel comparison
Where there is a fee and where there isn't.
| Channel | Per-message cost | Best for |
|---|---|---|
| WhatsApp · Marketing and Authentication | Billed per message sent, including in Brazilian reais. | Active outreach and verification on the channel customers already use. |
| WhatsApp · Utility and Service | Free within the 24-hour service window. | Replying to customers who have already started the conversation. |
| Telegram | No per-message cost: the Telegram API charges nothing for sending. | Audience willing to switch channels, groups and broadcasts. |
| Website chat (Widget) | No per-message cost: the conversation runs on your own website. | Visitors already browsing your site. |
| AI assistant | Resolves queries before requiring an agent or a billed template. | Repeated questions, triage and first response. |
Three ready alternatives
No per-message cost, on the same panel.
- Telegram, with no per-message costbrisk4 connects Telegram to the same panel as WhatsApp. Customers who switch to this channel chat without a per-send fee, with the same history, the same queues and the same automation.
- Website chat, without a billed channelVisitors already on your website talk through brisk4's widget, without going through a per-message paid channel. The conversation joins the same support queue, with the browsing context.
- AI that gives direct answersThe AI resolves queries assertively before requiring a human agent or sending a billed marketing or authentication template. Fewer paid messages on the invoice, instant response.
Orchestration without lock-in
Keeps WhatsApp. Routes the cheap.
Routes to the cheapest channel
Each conversation follows the channel that makes sense: Telegram, website chat or WhatsApp. What can be resolved without a per-message cost never becomes a billed message.
One panel, no lock-in
All channels land in the same queue, with the same customer history. No forced loyalty and no dependence on a single channel to reach your audience.
Frequently asked questions
WhatsApp cost: questions.
Did WhatsApp start charging per message?
Yes. Since July 1, 2025, Meta charges the WhatsApp Business Platform per message sent, not per conversation window. Marketing and authentication messages are always billed; utility and service messages are free when sent within the 24-hour service window. Since July 1, 2026, billing is also available in Brazilian reais.
What are the alternatives to WhatsApp to reduce costs?
Three are ready out of the box in brisk4: Telegram and website chat (widget), which have no per-message cost, and an AI that responds directly, resolving queries before a human agent or a billed template is needed. All run on the same panel, with the same customer history.
Do I need to abandon WhatsApp to save money?
No. brisk4 keeps your official WhatsApp and orchestrates channels together: what can be resolved via Telegram, website chat or AI never becomes a billed message, and WhatsApp remains available for those who need it. No lock-in and no forced loyalty.
Do Telegram and website chat really have no per-message cost?
The Telegram API charges no fee for sending messages, and the website chat runs on your own page without an intermediary charging per message. The cost of each lies in the platform that orchestrates support, not in a per-message fee the way WhatsApp charges.
Less per-message fee, more conversation.
In the free assessment, a specialist maps your WhatsApp volume and shows which conversations can be migrated to channels with no per-message cost.